Simply put, President's Choice Financial services is all about unprecedented value. In fact, that's what the President's Choice philosophy has always been about. So the President's Choice team searched the world to bring unprecedented value in everyday banking to Canadians. The result is President's Choice Financial services, complete with the President's Choice Financial MasterCard, no fee daily banking and the PC points rewards program. President's Choice Financial services is a unique financial services offering designed and launched by Loblaw Companies Limited. The President's Choice Financial MasterCard is provided by President's Choice Bank, while personal banking services are provided by the direct banking division of CIBC.